It’s no secret that professionals expect to grow and earn more throughout their careers . While there are other desired benefits, a salary increase is among people’s main goals, and there are ways to pursue this, whether within the company itself or in other positions.
To earn better pay, professionals need to remember that it’s not just about acquiring technical skills, but that their reputation, including behavioral characteristics, also contributes to this.
Therefore, the way a professional positions themselves, both internally and as a company representative, counts a lot when it comes to being promoted or seeking a new position in the market.
This also means knowing how to sell your work, that is, working on personal marketing, to be able to argue in your own favor, justifying your deservingness of a raise or a new position.
How to develop personal marketing?
This professional aspect isn’t just about better pay. In fact, the desired salary becomes a consequence when a person is able to improve their image in a way that identifies them within the company or by recruiters as a standout and valuable employee.
This type of positioning allows professionals to have more opportunities to choose from and even leverage their qualifications to negotiate salary. Learn how to improve your personal marketing :
Be active on relevant networks
Others utilize Instagram or TikTok accounts only to discuss work and industry-related subjects. With increased popularity on such media, professionals showcase their expertise and capability to assume senior roles in the firm.
LinkedIn is also a strong employer tool for showing professional performance. Building a solid profile enhances the candidate’s prospects of being chosen in recruiter searches by LinkedIn.
And through such resources as publications and the composition of articles, he offers hands-on examples of his abilities, pronouncing his place within project implementation and presenting the accomplishments and outcomes of the team.
Work on self-knowledge
A strong professional is aware that there are parts of their job where they experience difficulties, and knows that there is always potential for growth. This can only come about through a process of self-reflection, where the individual can critique themselves and become more assured of how they position themselves in their market.
Build good professional relationships
Part of the process of securing a promotion or new position at another company involves references. Leaders and recruiters can consult colleagues and people with whom the professional has worked before to help them assess the candidate’s profile.
Therefore, standing out in your profession involves creating good contacts, other people in the field with whom you can exchange ideas, discover new tools, and maintain a cordial relationship.
Attitudes for those who want to earn more
When talking about personal marketing, it’s important to emphasize that it’s not about inventing a professional version of yourself, but rather knowing how to present and market yourself within your existing professional profile. Therefore, certain attitudes help individuals strengthen their personal brand, create positive connections, and stand out. Here are some examples:
1 – Leadership skills
Even if you don’t hold a leadership position, better pay eventually leads to management positions. Therefore, professionals should understand the key characteristics that make a good leader and develop them, even if they don’t take on that role.
This will allow him to act with more conviction and further improve his relationships with colleagues and his sense of team collaboration.
2 – Receive feedback well
Feedback isn’t always easy to hear, but it’s still a necessary process. No one likes criticism, but this process is encouraged in companies because it allows employees to develop and perform in accordance with the organization’s expectations.
Therefore, if you can transform feedback into improvement, you will have a better chance of standing out and can even use this improvement as an argument to seek higher pay.
3 – Set goals
It’s common to see professionals who, due to a lack of career strategy, face difficulties in getting promoted or raising their salary. This doesn’t mean they’re not qualified, but the lack of well-established goals prevents them from having objectives and actions that will lead them to this new benefit.
Those who have a career plan and know where they want to go are able to create short, medium, and long-term goals to gradually move towards that goal.
4 – Keep studying
The more knowledge a professional has, the more valuable they are to the company. Their wisdom and experience offer more tools and skills when it comes to solving problems and coming up with disruptive ideas.
Therefore, seeking new studies, whether a free course or a postgraduate degree, will help you improve and become indispensable in the company.
